Guy Zohar | "Consuming News – The Forces Driving Israel’s Media World"

We like to complain about news broadcasts in the various media, but how does the gap arise between our expectations and the broadcast we get?

After more than 40 years in journalism, Guy Zohar, formerly the host of Hayom Shehaya on Channel 10, believes he knows how to explain this gap.

A conversation about stories, newsmakers, viral marketing, and what emerges when everything is brought together. A behind-the-scenes look at news production, including quite a few moments of satisfaction.

Guy Zohar, host of From the Other Side on Kan 11, invented a new genre of news broadcasts.

Less dramatic, less formal, and more balanced. After 40 years in journalism, most of them in television, he reveals a glimpse of news production and the tricks current-affairs editors use to keep viewers in front of the screen.

There is a price to this, and he does not hide it—quite the opposite.

His lecture is a guided reading of the news in the modern era, explaining the gap between what we expect from a news broadcast and the actual result.

And there are quite a few moments of satisfaction as well.

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