Designated Purpose - The Second Event in the Animals for Businesses Community Series

Purpose: When Business Is the Path and Impact Is the Goal

Keren Sara Hayot invites you to the second flagship event in the series—a stimulating business evening for independent women and business owners who want more.

An evening that connects action, inspiration, and a professional journey; women who have already made a name for themselves with women who are on their way there. On an urban rooftop overlooking the sunset, with quality content, business connections, lavish catering, cocktails, and great music.

Evening Program

18:00–18:30 | Gathering and Reception
Snacks, cocktails, and first encounters at sunset, in the prestigious atmosphere of Rooftop 360.

18:45 | Launch of the Premium Track of the “Hayot for Business” Community
Keren Sara Hayot, owner of The Block magazine and founder of the “Hayot for Business” community, will present for the first time the premium track for independent women who want more.

A unique track bringing together in one place an active business community, precise connections, practical tools, workshops, networking meetings, professional content, and opportunities for growth and advancement.

Registration and enrollment for the track will open during the evening.

20:00 | Guest of Honor—Barbara Berzin
Barbara Berzin, the maestro of interior design, is a renowned figure in the Israeli design world. For nearly three decades, she has built a professional path, a school, and a language identified with her.

Over the years, professional interior designers have emerged from the school she founded, each developing her own independent career, style, and path.

Launch of The Designers of the Year Edition of The Block Magazine

During the evening, a festive edition dedicated to the interior designers from Barbara Berzin’s school will be launched—women who transformed the knowledge and training they received into an independent professional path, creative work, and a personal imprint in the world of design.

Cocktail, Connections, and Fine Networking

The rest of the evening will be dedicated to connections, introductions, and business opportunities among independent women and business owners—alongside a toast, lavish catering, cocktails, music, and a DJ, on one of the city’s most beautiful rooftops.

22:30 | Event ends

📅 20.10.26
🕕 18:00–22:30
📍 Rooftop 360, Ramat Gan

One evening. One community. Much more than a business.