An intimate evening with Sistarz

With no background in design but plenty of courage and passion, Daniela and Alona Tzur, a lawyer and an accountant from Jerusalem, embarked on a journey that changed their lives. Driven by vision, imagination, and endless motivation, they founded a revolutionary fashion brand that began with an Instagram account and changed the rules of the game. In this compelling lecture, they share how they created genuine differentiation in a competitive market, how to turn a simple idea into a huge dream—and what it really takes to transform your talent into a driving force.